Programs
A progression, not a catalogue.
CO1 engagements are not equal choices on a shelf. Each one meets a business at a specific point in the river — from first understanding the idea to being recognised for owning it.
| Stage | Offer | Investment | Primary job | |
|---|---|---|---|---|
| Discover | Category of One Book | US$30 | Understand the idea and diagnose the problem | Explore the Book |
| Discover | CO1 Masterclass | US$88 | Experience the framework and begin defining the CO1 | Join the Masterclass |
| Apply | CO1 Workbook | US$128 | Work through the thinking independently | Explore the Workbook |
| Build | Paddlers | S$2,999 | Construct the Category of One | Start Paddling |
| Implement | Crew | S$5,999 | Express and embed the CO1 through the business | Explore Crew |
| Steward | Skipper | US$12,000/year | Ongoing strategic refinement and guidance | Apply |
| Lead | Captain | US$18,000/year | Highest-level CO1 strategic relationship | Apply |
The commercial boundary
Each stage has one job. None of them try to do the next stage’s job.
The Masterclass exists to create diagnosis, vocabulary, insight and an initial direction. It is deliberately not a promise of complete implementation — that would collapse the value of the programs that come after it.
Paddlers is the clear transition from understanding CO1 to deliberately constructing it. Crew is business-wide expression and implementation — not simply a larger version of Paddlers, but a different kind of engagement entirely.