The CO1 Masterclass
Experience the framework live, and begin defining your Category of One.
Join the Masterclass →
Who it’s for
- Owners who know their positioning isn’t clear, but haven’t been able to name why.
- Businesses that want to experience the method applied to real examples, not just read about it.
- Anyone deciding whether CO1 is the right approach before a bigger engagement.
What you’ll get
- Live walkthrough of the CO1 framework
- Real business examples and case insights
- Clarity to start defining your own CO1
One-time purchase. Includes live session access and recording.
Join the Masterclass →Not quite the right stage?
Ready to move from direction to a fully constructed Category of One? That’s Paddlers.
- Join the live session (or watch the recording on your own time).
- Work through guided prompts applied to your own business in real time.
- Leave with a direction, and a clear view of what deeper work would involve.
The Masterclass creates diagnosis, vocabulary and an initial direction. It deliberately stops short of full construction and implementation — that is the work of Paddlers and Crew, and promising it here would undersell what those programs actually deliver.
Common questions
How is this different from the book?
The book is self-paced and conceptual. The Masterclass is live, applied directly to your business, and ends with an initial direction rather than just understanding.
Will I leave with a finished Category of One?
No — you’ll leave with a direction and a diagnosis. Constructing and testing the finished position is what Paddlers is for.