← Programs Apply

The CO1 Workbook

Work through the CO1 thinking yourself — exercise by exercise, applied to your own business.

Explore the Workbook →
Practical Exercises

Step-by-step activities to help you think clearly and apply CO1 to your business.

Worksheets & Frameworks

Structured templates that turn insight into clarity and action.

Real-World Application

Built for real business owners — not theory, but transformation.

CO1 Workbook mockup — closed cover and open pages showing Current Reality and Ideal Future exercises

Who it’s for

  • Owners who already grasp the CO1 idea and want a structured way to apply it themselves.
  • Businesses not yet ready for a guided program but wanting more than a book.
  • Teams who want a shared working document to bring into internal discussions.

Where you’re likely stuck

You understand the theory, but turning it into something specific to your business is the hard part — and you’re doing it alone.

What it addresses

  • Mapping your own Sea of Sameness against real competitors
  • Quantifying where your Invisible Bill is showing up
  • Drafting a first hypothesis for your Category of One

What you leave with

  • A first working draft of your Category of One statement
  • Supporting rationale you can pressure-test with your team
  • A clear list of open questions to bring into Paddlers, if you go further
How it works
  1. Work through the structured exercises in sequence, at your own pace.
  2. Use the reflection prompts to pressure-test each draft.
  3. Arrive at a first-pass Category of One statement.
Outside scope

The workbook produces a hypothesis, not a validated, embedded position. It is not a substitute for expert facilitation — that is the job of Paddlers.

Proof

The workbook mirrors the exact sequence CO1 uses inside Paddlers, adapted for independent use.

Investment
US$128

One-time purchase. Digital delivery, printable format included.

Explore the Workbook

Not quite the right stage? If your draft needs expert facilitation to become a real, tested position, Paddlers is the natural next step.

See where you fit →
FAQ

Common questions

Can I skip the book and start with the workbook?

You can, but the workbook assumes familiarity with the core CO1 vocabulary covered in the book or Masterclass.

What if I get stuck partway through?

That’s common, and usually the signal that Paddlers is the right next step.