CO1’s intellectual territory.
Everything here builds the same vocabulary — and feeds back into the CO1 River when you’re ready for the next step.
The Category of One Book
CO1’s core ideas, in full — the Sea of Sameness, the Invisible Bill, the Front Door, the CO1 River and the Economics of Being Known.
Category of One
Positioning, differentiation and market perception.
Sea of Sameness
Commoditisation, price comparison and market invisibility.
Economics of Being Known
Referrals, sales friction, customer fit and market memory.
Diagnostic Tools
An Invisible Bill assessment and a Front Door exercise, in development.
Articles
Ongoing writing that builds CO1’s vocabulary over time.
Ready to move from reading to doing?
The Book starts the vocabulary. The Masterclass applies it live to your business.
Next step after the ideas
If the vocabulary already resonates, experience the framework live and leave with an initial direction.
Prefer to start with the Book? Explore the Book →